For Businesses


Service Mixer

Join us on November 14 at 6:00pm for a SERVICE mixer at The Sewing Room, where we will be supporting two charities -- Love Never Fails & the Alameda County Food Bank. During our service mixer, we will be collecting the following donations:

Alameda County Food Bank -- non-perishable food items
Love Never Fails -- women’s coats/jackets, business attire for their “Career Closet,” shoes, accessories, home décor, kitchen items, unwrapped gifts for women and children, books, games, and new makeup.

For those unable to attend the mixer but wanting to donate, items may be dropped off at The Sewing Room (2434 Webb Ave) on Nov 12, 13 & 14, 3:30-5:30pm.

Window Contest

Businesses can team up with local artists to create festive holiday windows, or... create your own. Cash prizes will be given to the best displays. Two deadlines:

  • November 9 to be paired with an artist.
  • November 16 if doing your own window.

Shop Late Here

Be part of our holiday advertising campaign to get folks to our downtown district for after-work shopping!

Shop Late Thursdays will take place Nov 29; Dec 6, 13, & 20.

Extend your hours and get listed in our "Shop Late Thursdays" promotions!

Hot Cocoa Crawl

The Mayor’s Tree Lighting Ceremony is scheduled for Saturday, December 8. We're encouraging families to stroll around the district afterwards while sipping warm beverages.

To be listed on the flyer, all you need to do is offer a hot beverage special that evening.

About the Downtown Alameda Business Association

The Downtown Alameda Business Association was first formed in 1981 and serves as a support network for the 450+ businesses located within Alameda's Park Street Business Improvement Area. The Downtown Association's goal is to develop an economically prosperous business district through a united effort of its members.


Economic & Government Relations Committee - Assists the City in bringing new businesses to the District, retaining current businesses, and addresses community and governmental concerns that might affect our members.
Meets first Tuesdays, 8:30am.

Maintenance & Improvement Committee - Collaborates with city, community organizations, and vendors to keep the district Clean, Green, and Safe including, pedestrian and bicycle programs, street and landscape beautification, and public safety improvements.
Meets second Tuesdays, 8:30am.

Promotions Committee - Reviews promotional opportunities, plans and implements public fundraising events, recruits volunteers, and assists in developing sponsorships for district events.
Meets third Tuesdays, 8:30am.

Membership Committee - Greets new members, plans networking events like our monthly mixers, oversees annual awards event, ensures members are informed of news and happenings.
Fourth Mondays, Noon.

Board of Directors - Provides oversight and governance of the association, determines the annual budget, and represents the membership on issues that affect the District. Board members are elected by the membership.
Meets last Wednesdays, 8:00am.

View the FY2018/2019 Work Plan

Business Improvement Area

Business Improvement Areas (BIAs) are used extensively throughout California to promote a healthy retail/service climate as well as a district that is aesthetically pleasing and clean. Perhaps the biggest advantage to being in a Business Improvement Area is the knowledge that the welfare of the district is being actively pursued by both hired staff and civic-minded volunteers.

The Park Street Business Improvement Area was formed in 1989 and codified in the Alameda Municipal Code (AMC), Section 6-7. The Park Street area includes the "Theatre District" (Zone A) and the surrounding downtown business area (Zone B). Every year, the City Council re-adopts the BIA and sets the levy that becomes "dues" for businesses located within the designated improvement area.

The Park Street BIA is managed by the Downtown Alameda Business Association (formerly known as the Park Street Business Association). Revenues from the BIA directly benefit businesses located in Downtown Alameda through the general promotion of business activities and public events, beautification and ambiance, construction and maintenance of parking facilities, and special projects benefitting the business area.

Businesses located in and around Park Street should contact the Downtown Alameda Business Association for full details.

More information about the City of Alameda's Business Improvement Areas (BIA's) and annual assessment reports are available on the City of Alameda website:

Background info for the 2018/2019 re-adoption (boudaries map and address list, BIA fee schedule, Downtown Association work plan): City Council agenda item (May 1, 2018)

Mission & Purpose

The Downtown Alameda Business Association serves as a support network for the businesses located in Alameda's Park Street Business District. The Downtown Association's goal is to develop an economically prosperous business district through a united effort of its members.

The Park Street Business Association (dba Downtown Alameda Business Association) is a 501(c)6 organization. The association's financial information may be obtained by contacting our office. Association By-Laws, revised 8/8/18.

Monthly Mixers

Business mixers are typically held the third Wednesday of each month. The mixers provide an opportunity for our members to network and receive district updates.

Bring your business card for a chance to win a door prize!

Next Downtown Mixer:

Service Mixer

  • Wednesday, November 14
  • 6:00-7:30pm
  • The Sewing Room
    2434 Webb Ave

The Sewing Room Alameda


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