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Downtown Alameda Announces 2020 Events

By Downtown Alameda Business Association | January 20, 2020
Downtown Alameda Spring Festival on Park Street

Events and activities are abundant in Downtown Alameda, from the popular Downtown Strolls to the family-friendly street fairs. Mark your calendar for these fun happenings:

Downtown Whiskey Stroll

March 6, 2020

Ticket holders will stroll our historic downtown district tasting premium small-batch whiskeys crafted by Northern California distilleries paired with locally prepared bites at more than 10 unique pouring locations. Tickets are on sale now!  Official Event Page

Downtown Easter Egg Hunt

April 11, 2020

Kids and their families are invited to bring a basket to collect treats from participating businesses. Colorful posters in the windows and doors of participating businesses provide a clue that a treat is waiting inside.

Downtown Alameda Spring Festival

May 9 & 10, 2020

Enjoy a Mother’s Day weekend tradition in Alameda with a marvelous assortment of arts and crafts booths, festival foods and beverages, live music, as well as a play area for kids. Relax in an expanded area on Central Avenue featuring local talent on a third stage and a large outdoor dining area.  Official Event Page

Mayor’s Fourth of July Parade

July 4, 2020

Grab breakfast, a smoothie, or a coffee and then plop yourself down for the best seat in the house during the 4th of July parade. Best viewing spots can be found along the first stretch of the parade on Park Street.

Downtown Alameda Art & Wine Faire

July 25 & 26, 2020

The Downtown Alameda Art & Wine Faire has something for everyone — over 250 artisans, festival foods, local wines and craft beers, continuous live music on THREE stages, as well as kids’ areas with games and carnival rides.  Official Event Page

Downtown Alameda Classic Car Show

October 10, 2020

The Downtown Alameda Classic Car Show brings over 400 classic vehicles to Alameda’s historic Park Street district. Classic cars of every description line up along Park Street – antique roadsters, coupes, hot rods, muscle cars, and much more. In addition, “Electric Alley” features a display of modern electric vehicles. Official Event Page

Halloween Treats

October 31, 2020

Downtown Alameda merchants are delighted to provide a safe place to trick-or-treat on Halloween. Kids in costume can collect sweet treats from participating businesses.

Holiday Happenings

Thanksgiving Weekend – New Year’s Eve

Eat, Shop, & Be Merry in Downtown Alameda! From Small Business Saturday and Shop Late Thursdays to our popular Hot Cocoa Crawl and thrilling New Year’s Eve parties, downtown merchants have plenty to offer for a festive holiday experience.


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Alameda Restaurant Week and Mixologist Contest

By Downtown Alameda Business Association | January 9, 2020
Alameda Restaurant Week 2020

Alameda Restaurant Week returns to the island January 16-26. Enjoy Alameda’s dining scene by visiting your choice of over 30 participating restaurants offering prix fixe menus and specials. Visit any six restaurants to get your card stamped for a chance to win over $1,000 in Alameda restaurant gift cards.

New this year… Alameda Restaurant Week kicks off on Thursday, January 16 with an evening of craft cocktails, delicious bites, and a competition to crown Alameda’s 2020 Master Mixologist! Guests over the age of 21 will get to sample cocktails crafted by local bartenders and then cast their vote for Master Mixologist 2020. Bite-sized offerings from select ARW restaurants will be paired with the cocktails. This special activity is a ticketed event that will be held at PHOENIX (2315 Lincoln Ave). Purchase Tickets

So come try our Michelin recommended, Zagat rated, and Check, Please! Bay Area cuisine during Alameda Restaurant Week. We know you’ll love it! Downtown Alameda locations include:

Alameda Cinema Grill,
American Oak,
C’Era Una Volta,
East End,
Jim’s Coffee Shop,
Johnathan’s Sandwich House
Julie’s Coffee & Tea Garden,
Lola’s Chicken Shack,
Mama Papa Lithuania,
Poke Koma,
Roll & Bowl,
Spinning Bones,
The Hobnob,
The Park Street Tavern,
The Star on Park,
Town Tavern,
Tucker’s Ice Cream,

View a comprehensive list of participating restaurants throughout Alameda and their special event menus on the official event page:

New Businesses in Downtown Alameda (January 2020)

By Downtown Alameda Business Association | January 2, 2020

Downtown Alameda is a marvelous destination for shopping, dining, playing, relaxing, and socializing. The district is ever-changing with new places to discover on each visit. Help us welcome our newest businesses!

Spinning Bones rib platter

New Downtown Businesses:

Duringer Orthodontic Lab, 1926 Park Street, Suite 6
Providing clinicians with top quality dental appliances since 1980.

Edward Jones, Daniel T Jew, 2413 Webb Ave #D
Helping families achieve their lifetime financial goals.

Fire Wings, 1620 Park Street
Over 20 wing flavors, beer on tap, and unbelievable sides to pair with your meal.

Happy Lemon, 2321 Santa Clara Ave
Enjoy real fresh boba teas.

Lemonshoots, 2504 Santa Clara, Suite #8
Marcela Limon is a certified maternity and newborn photographer specializing in motherhood images.

Park Street Wine Cellars, 2315 Central Ave
Sommelier Christopher Massie offers unique values in the world of wine.

Spinning Bones, 1205 Park Street
Contemporary rotisserie restaurant fusing quality meats and new flavors.

The Codependency Clinic, 1926 Park Street, Suite 2
Individual and group treatment designed specifically for codependency recovery.

New Associate Members:

Alameda County Office of the Assessor, Oakland
Information on property ownership, assessed values, and property taxes.

Alameda Homemade, 2400 Monarch Street
Providing wholesome, frozen food for busy people. Delivery or pick up.

New Owners:

Toomie’s Thai by Thai Golden Rice, 1433 Park Street

In the Works:


Congrats to our 2019 Business Award Recipients

By Downtown Alameda Business Association | December 30, 2019
2019 New Business Award to
Swings & Wings owner Sadiya Kazi-Koya pictured with Otto Wright

At our annual holiday party in December, the Downtown Alameda Business Association presents awards to member businesses in recognition of their contributions to the success of Alameda’s historic downtown. The awards represent examples of the top-notch service that is provided by businesses throughout the district. The owners and staff of these businesses are also active in Downtown Association activities and strive to cultivate improvements in our community.

Congratulations to our 2019 business award recipients!

Retail Business of the Year:
Toy Safari, owner Helen Dean

Food & Drink Establishment of the Year:
Sidestreet Pho, owned and operated by the Nguyen family

Service Business of the Year:
Visiting Angels, owner/manager Andrew Slakey

Associate Member of the Year:
Craft Chocolate, owner/chocolatier Bente Peterson

Clean, Green, and Safe Business of the Year:
Alameda Natural Grocery, owner Donna Layburn

New Business of the Year:
Swings & Wings, owner Sadiya Kazi-Koya (pictured above with DABA President Otto Wright)

Individuals were also recognized for their inspiring contributions:

Ron Mooney, Daisy’s (Member of the Year)
Allison Shannon, Alameda Theatre & Cineplex (President’s Award)
Eric Olney, Shum Financial (Block Captain of the Year)
Lois Butler, City of Alameda (City Person of the Year)

Stop by and congratulate these folks the next time you’re in Downtown Alameda!

Celebrate the New Year in Downtown Alameda

By Downtown Alameda Business Association | December 26, 2019

You’ll find a celebration for every interest in Downtown Alameda. Meet up with friends at a favorite restaurant, catch a movie, or extend the evening by ringing in the new year at one of the district’s many parties. There’s even family fun for the kids.

Wine & Waffles (1505 Park Street) Celebrate the new year in color at this New Year’s Eve Glow Party!! DJ Chaz & Co will be playing your favorite party songs, there will be glow-in-the-dark cocktails, and a Black Light Balloon Drop with champagne toast at Midnight. Pre-Party Happy Hour is 6-7pm while the main event is 8pm-Midnight. Info:

The Lemon Tree (2542 Santa Clara Ave) Get the spotlight shining on you with New Year’s Eve Karaoke. The Lemon Tree and musical hosts Frankie & Gloria will have 10,000 songs to choose from, champagne toast, party favors, and great people to party with! Drop by for a visit, buy a drink, and sing some songs! Info:

The Churchward Pub (1515 Park Street) Ring in the New Year at the East Bay’s self-proclaimed number one party spot. Experience amazing dj’s, dancing all night long, and video countdown at midnight. For the early birds, an open bar will be available 8:30pm-9:30pm. Get pre-sale tickets now; price goes up at the door. Info:

Fun with the kids: Twirl will be hosting a Balloon Drop at Noon on the afternoon of New Year’s Eve and Swings & Wings will have a toddler dance party at 6:00-8:00pm.

Fun for all ages: High Scores Arcade will be open Noon-10:00pm on New Year’s Eve and and New Year’s Day. Or kick back and enjoy a blockbuster movie at Alameda Theatre & Cineplex for only $5.50 on New Years Eve.

But if you’re looking for a last-minute gathering place with the 21+ crowd, these Downtown Alameda nightspots provide festive fun on New Year’s Eve — no reservations required: 


Cast Your Vote for Best Holiday Window Display

By Downtown Alameda Business Association | December 10, 2019

Bundle up the kids, buy a warm beverage or dessert, and take a stroll to enjoy the festive downtown holiday displays.

You’ll find whimsical snow scenes at places like Megan Small Photography and Spinning Bones, artsy door entrances at places like PHOENIX, and Christmas gift ideas at wonderful shops like Toy Safari.

To cast a vote for your favorite downtown holiday window, post a picture on Instagram or Facebook with hashtags #holidaywindow2019 #downtownalameda — be sure to check in or mention the business in your post. Voting ends December 20.

To access an interactive map of window locations, go to

Voting has ended! Congratulations to The Sewing RoomMegan Small Photography, and Spinning Bones. In a very close race, the people’s choice award goes to We Are Hair.

Join the Hot Cocoa Crawl in Downtown Alameda

By Downtown Alameda Business Association | December 4, 2019
Hot Cocoa Crawl for kids and families

Don your favorite holiday sweater, grab your friends and family, and join our Mayor and Santa himself at Alameda’s tree lighting ceremony in front of City Hall on Saturday, December 7. All the festivities and live performances begin at 4:00pm with the popular Hot Cocoa Crawl immediately afterwards.

Stop at participating businesses for delicious hot beverages and special promotions. Sample hot cocoa, complimentary hot cider, a hot cocoa bar with all the toppings, free milk and cookies, and so much more. All ages welcome.

To locate each of the 21 Hot Cocoa Crawl locations and view delicious offerings, access the interactive map on the Downtown Alameda website using a computer or your phone:


Eat, Shop, & Be Merry in Downtown Alameda

By Downtown Alameda Business Association | November 25, 2019

The holiday season is here! Let the merchants in Downtown Alameda help you find unique gifts, jewelry, clothing, toys, books, or personalized services. To make shopping downtown easier, parking is FREE on weekends.

From the cheerful SHOP LATE THURSDAYS to our popular HOT COCOA CRAWL, downtown merchants have plenty to offer for a festive holiday shopping experience.

Kick off the holiday season in Downtown Alameda on Small Business Saturday®. Celebrate and support local businesses by shopping and dining downtown the Saturday after Thanksgiving.

Bundle up the kids, buy a warm beverage or an ice cream, and take a stroll to enjoy the festive downtown holiday windows. Cast a vote for your favorite display.

Need more time to check off items on your holiday gift-giving list? Retailers are joining restaurants, bars, and entertainment venues in staying open until 8:00pm (or later) on Shop Late Thursdays. Have your cameras ready on Thursday, December 5 — Santa will be popping into businesses, handing out treats, and posing for photos.

On Saturday, December 7, join Santa and Alameda ‘s Mayor when they light the official island holiday tree at City Hall. Enjoy live local holiday performances beginning at 4:00pm and meet the big guy himself. Afterwards, do the Hot Cocoa Crawl with family and friends. Enjoy the shops, have a bite to eat, and vote on your favorite downtown holiday window display.

Perk up the holidays with a nostalgic movie experience at the Alameda Theatre & Cineplex. Holiday classics “A Christmas Story” (Wednesday, December 4) and “It’s a Wonderful Life” (Wednesday, December 11) are showing on the big screen.

For last minute gifts, enjoy a cozy evening of merry-making, mingling, and gift-buying while supporting local makers on Sunday, December 15. More than 20 crafters, makers, and artists will be selling awesome gifts for the holidays at PHOENIX. All ages welcome and admission is free.

Oh, what fun it is in Downtown Alameda!

Small Business Saturday: Enjoy Local

By Downtown Alameda Business Association | November 22, 2019
Shop Local in Alameda on Small Business Day

Small Business Saturday is November 30, the Saturday after Thanksgiving. Celebrate local businesses that are the backbone of our island city. Step inside one of our many storefronts and enjoy gifts to share with friends and family.

When local businesses succeed, we all do! This holiday season shop locally to support local jobs, reduce your climate change impact, and keep more money in the local economy.

Spotlight on local business:

When you walk into Alameda Bicycle on the corner of Park Street and Webb Ave you can feel the passion for two-wheelers. The shop has been there for 50 years. After the Oh family took over in 1987, Gene Oh started helping out at the shop on weekends and summers. He took over full-time in 2002. “We’re here because we love bikes in some way. We want to pass that feeling along to everyone that comes into the shop. Since the beginning, we’ve been about getting the whole family on two wheels.”

Toy Safari is a place for families to explore and enjoy the wonderful world of toys. Helen Dean decided to open the shop shortly after the navy base closed in 1989. “I was shopping for a birthday present for my sons’ school friend and I realized there weren’t many options. I thought to myself, ‘I could open a toy store!’ followed immediately by the thought, ‘don’t be crazy!'” said Helen. 27 years later that “crazy” idea is now an Alameda treasure, providing a positive, kid-friendly business where kids can make informed decisions about purchases and can trade-in outgrown yet well-treated toys for new, quality toys. 

Shop, eat, & enjoy local on Small Business Saturday:

Be on the look out for Shop. Eat. Enjoy. LOCAL giveaways. Additionally, businesses throughout the district are getting into the spirit of Small Business Saturday by providing free treats, special offers, and other activities:

Habanas Cuban Cuisine is offering a Complimentary Appetizer for each party.

Lost City Antiques will be have 10-50% off selected items.

Ozone will have BOGO deals on ALL clothing and FREE helmet with purchase of any Sector 9 longboards (while supplies last).

Studio 23 and its sister gallery 3Dot will be open from 12-5pm with 10% off all artworks.

The Sewing Room will have bubbles, nibbles, and hot cocoa. Get 20% off fabrics & patterns; Open Sew time is only $5/hour.

Tootsies Alameda has 50% off all items in the store.

Oh, what fun it is in Downtown Alameda during the holidays:

New Businesses in Downtown Alameda (October 2019)

By Downtown Alameda Business Association | October 3, 2019

Downtown Alameda is a marvelous destination for shopping, dining, playing, relaxing, and socializing. The district is ever-changing with new places to discover on each visit. Help us welcome our newest businesses!

Interior Design by Market & Nest
Photo by Noah Graham

New Downtown Businesses:

B. Graham – Market & Nest, 2310 Alameda Ave
Visual merchandising and interior design consultant.

B12 Love, 1708 Park Street #130 (Pop-Up @ Symmetry)
Vitamin + Nutrient Injections

Noah Graham Photography, 2310 Alameda Ave
Portraits, interiors, and action photographer.

Spine and Sport Chiropractic, 2504 Santa Clara Ave
Thoughtful and precise analysis to align body and spirit.

Spinning Bones, 1205 Park Street
Contemporary rotisserie restaurant fusing quality meats and new flavors.

Transformed iLash, 2515 Santa Clara Ave (inside Sabai Salon)
Eyelash artist and men’s hair grooming.

New Associate Members:

Alameda Family Services, 2325 Clement Ave Suite A
Behavioural health and educational services for Alameda residents at all stages of life.

Lynn’s of Alameda, 2807 Encinal Ave
Antigues and collectibles. Specializing in Estate Liquidations and Moving Sales.

New Locations:

Affinity At Home Care, 1926 Park St #3

Matz Law Group, 2329 Central Ave #200

Mercy and Grace Home Health Care, 1926 Park St #3

New Owners:

Dan’s Fresh Produce, 2300 Central Ave

Johnathan’s Sandwich House, 2316 Santa Clara Ave


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Holiday Activities

From Shop Late Thursdays to our popular Hot Cocoa Crawl, downtown merchants have plenty to offer for a festive holiday shopping experience.

Shop Local Saturday

Support local businesses and your community by shopping and dining locally.

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