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Toast to 2023: Celebrate the New Year in Downtown Alameda

By Alameda | December 21, 2022

It’s almost time to toast to 2023, and there’s plenty of ways to celebrate right here in Downtown Alameda. Meet up with family and friends at a favorite restaurant, catch a movie, or extend the evening by ringing in the new year at one of the district’s many gathering spots. There’s even early family fun for the kids without any missed bedtimes.

Featured Celebrations:

NYE Afro Gatsby: A Night at the Cabaret @ Karibu Wine Lounge
Start the night off with an intimate fundraiser concert in partnership with the Oakland Symphony featuring Kev Choice, along with hor d’oeuvres and a glass of wine from Wachira Wines. End the night by dancing into the new year with DJ JohnnyBeats and a complimentary midnight toast!

New Year’s Eve with Eddie Pepitone @ Alameda Comedy Club
Celebrate New Year’s Eve with cult-comic Eddie Pepitone. A force of nature on stage, Eddie is hailed as a modern day cross between Jackie Gleason, Don Rickles and Eckart Tolle. Late show includes live music.

New Year’s Eve Disco Wonderland @ Alley & Vine
Dress in disco chic, nosh on favorites from this retro era, and sip champagne to ring in 2023! The 5-course menu evening features two seatings, the second of which includes disco hits from DJ Vinyl Richie, party favors, and a midnight toast. (The earlier seating is designed for guests with plans elsewhere at midnight.)

New Year’s Eve Party @ Wine and Waffles
Come taste a collection of exotic wines and cuisines from around the world. Along with performances by R&B artists Elaine Johnson and Luhtakizz, this promises to be an unforgettable party.

New Year’s Eve Party @ Swings and Wings
Swing into 2023 from 4:00-6:00pm and be home before bedtime with goodies and a memorable picture taken in their chic photo booth. Expect a winter wonderland complete with fancy bites, bubbly drinks, warm cocoa, and fun filled stations.

More New Year’s Celebrations:

For additional family activities, High Scores Arcade will be open 12:30-10:00pm for unlimited gaming on New Year’s Eve, and Subpar Miniature Golf will be open from 10:00am-6:00pm for indoor mini golf (reservations recommended), arcade games and pool tables. Or kick back and enjoy a blockbuster movie at Alameda Theatre & Cineplex.

And if you’re looking for a last-minute gathering place with a 21+ audience on New Year’s Eve, these Downtown Alameda nightspots provide plenty of festive fun — no reservations required: 

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Holiday Happenings: Shop Sip Gather Together

By Alameda | November 23, 2022
[image: holiday together postcard]

Oh, what fun it is in Downtown Alameda this holiday season! Downtown merchants have plenty to offer for a festive holiday shopping experience, from Shop Late Thursdays to our popular Hot Cocoa Stroll.

So bundle up the kids, buy a warm beverage, and take a stroll downtown to enjoy the holiday together with friends and family:

Get the details about this year’s holiday happenings and more… downtownalameda.com/holidays

Hot Cocoa Stroll

Enjoy the Hot Cocoa Stroll on Friday 12/2 from 5-7pm with family and friends in Downtown Alameda. A variety of businesses will offer a warm welcome and a delectable assortment of sips & nibbles, while supplies last. There’ll be live music and activities on Alameda Avenue. Join Santa as he strolls to sweet & treat locations throughout the district! Take your time while visiting the shops, restaurants, and other fabulous services located in Alameda’s downtown district.

Learn about the participating businesses: downtownalameda.com/hotcocoa

Shop Later Thursdays

The shops in the district are joining our restaurants, bars, and entertainment venues in staying open until 7:00pm (or later) on Thursday nights in December. Let the merchants in Downtown Alameda help you find unique gifts, jewelry, clothing, toys, books, and much more!

Grab a bite to eat, stop to enjoy the holiday entertainment, and get a little shopping done! (All performances are on Alameda Ave near the Al Fresco Dining Area, 5-7pm.)

Letters to Santa

Want to share a wish list with Santa? We will be hosting a special Letters To Santa station on Alameda Avenue the same evenings that Santa is visiting throughout December. Once your letter is ready, drop it in one of our special Letters to Santa Mailboxes!

City of Alameda’s Shop Local Campaign

From Nov.17 – Dec. 25, shop local at participating retailers and enter the giveaway for collectible tokens and other fun swag! For every $1 spent locally, 67¢ remain in circulation in our economy. Spending local is a gift to the community. #ShopLocalAlameda and Support our Small Businesses!

More information and giveaway form: alamedaca.gov/shoplocal

Alameda Visit + Shop eGift Cards

When shopping online, consider giving Visit + Shop Alameda eGift Cards as gifts to friends and family, and add them to your own wish list. This unique Alameda gift card is extremely versatile — a single Visit + Shop Alameda eGift Card can be used at more than 27 different businesses in Alameda, and the list is growing!

Sip, Savor, Discover: Autumn Wine Stroll!

By Alameda | September 25, 2022
[image: wine stroll]

Sip and stroll your way through our historic downtown district tasting exquisite wines at the Downtown Alameda Autumn Wine Stroll on Sunday, October 23, from 12:00-4:00pm. Enjoy an afternoon filled with good vino, hors d’oeuvres and entertainment while learning about the unique styles of featured wineries and local chefs.

The Alameda Strolls are a great way to discover new places and support local businesses. Ticket holders will visit 10+ unique downtown shops and spaces to enjoy premium wine tastings from a fantastic selection of wineries. And while at select locations, guests will enjoy hors d’oeuvres prepared by local chefs.

Ticket prices include a collectible tasting glass, premium wine tastings at 12+ unique downtown businesses, hors d’oeuvres prepared by local chefs at select locations, a commemorative guide and exclusive offers. 

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Sip, Savor, Discover: Rock & Roll Beer Stroll!

By Downtown Alameda Business Association | July 22, 2022
[image: rock & roll beer stroll]

Sip and stroll your way through our historic downtown district tasting local beer selections paired with yummy bites at the Downtown Alameda Rock & Roll Beer Stroll. Enjoy an afternoon filled with food, drink, and entertainment while learning about the unique styles of Northern California breweries and local chefs. The debut tour kicks off on Saturday, August 20, 1:00-6:00pm.

The Alameda Strolls are a great way to discover new places and support local businesses. Ticket holders will visit 12+ unique downtown shops and spaces to enjoy premium beer tastings from a fantastic selection of Northern California breweries. And while at each stop, guests will enjoy a savory or sweet bite perfectly paired with each beer. 

Ticket prices include a collectible tasting glass, premium beer tastings at 12+ unique downtown businesses, a delicious bite at each location prepared by a downtown eatery, a commemorative guide, as well as goodies and prizes from downtown businesses.

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Alameda’s 4th of July Parade is Back

By Downtown Alameda Business Association | July 3, 2022
[image: 4th of july parade]

After a two year pandemic pause, the best hometown celebration is back! Alameda’s 4th of July Parade is the longest in the nation. Watch as more than 146 entries travel along Park Street before proceeding to Webster Street. Spectators will marvel at the huge variety of hand-decorated flatbeds, antique cars, marching bands, dance troupes, bicyclists, musicians, community groups, costumed characters, and dancing horses.

The 2022 Grand Marshals are the four members of Alameda’s Police Reform and Racial Equity Steering Committee – Christine Chilcott, Al Mance, Cheryl Taylor and Jolene Wright. Their tireless efforts, and work of more than 50 community volunteers who met for 3,000+ collective hours, resulted in a series of police reform and racial equity recommendations that the City Council unanimously approved in 2021. Among the recommendations is Alameda’s new CARE Team (Community Assessment Response & Engagement), run by specially trained Alameda Fire Department paramedics and Alameda Family Services‘ mental health clinicians who respond to calls for service foe mental health, substance abuse and homelessness issues.

The parade starts at 10:00am at the corner of Park Street and Lincoln Avenue. Some of the best viewing spots are along Park Street where the performances, cheering, and flag waving are especially exciting along the first stretch of the parade. For a front row seat along the sidewalks, plan to arrive well before the parade’s start time.

And, if you’re in want of a refreshment or are looking to do a little shopping this July 4th (or any day of the year), you’ll find a parade of locally-owned businesses in the downtown district, from breakfast spots to bookstores to antique treasures and more.

Check out the City’s Parade Program for more information on the parade, including the route map and the official line-up of entries.

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