Alameda Theatre & Cineplex
10-Day Thank You Celebration
In celebration of its 10th Anniversary, Alameda Theatre & Cineplex is hosting a 10-Day THANK YOU CELEBRATION consisting of giveaways, special offers, and surprise gifts for movie goers, May 18-27.
Random giveaways will be awarded to lucky movie goers each day of the celebration. Giveaways will include free Theatre movie tickets, candy, Movie Money, free In-Seat food delivery before the movie.
2018 Family Summer Movie Series
Tuesdays & Wednesdays at 10:00am
Individual tickets available at the Box Office - $2 each on day of show. Contact one of the listed youth organizations for 10-movie packet for $10.
Kid's Snack Pack Special only $4 (includes popcorn, drink, and candy).
June 5 & 6: Lego Batman
June 12 & 13: Boss Baby
June 19 & 20: Smurfs: The Lost Village
June 26 & 27: Captain Underpants
July 3 & 4: Despicable Me 3
July 10 & 11: The Emoji Movie
July 17 & 18: The Nut Job
July 24 & 25: Ferdinand
July 31 & Aug 1: The Lego Ninjago Movie
Aug 7 & 8: My Little Pony
Classic Films in the Historic Theatre
Step back in time for a vintage movie experience that includes a restored 1932 art deco theatre, recliner seats, and huge movie screen. Each season, the historic Alameda Theatre presents a lineup of outstanding classic films -- among them are some of the best movies to grace the silver screen.
The stars shine on the historic silver screen on Wednesdays. Show times vary from week to week, and movie-goers can catch either a matinee or evening show. Tickets are available at the Alameda Theatre's Box Office in advance and on the day of the show.
Save on single tickets by purchasing the Classic Movie Ticket Pack -- choose any 8 classic movies for $40. Share with a friend, come as a group, or give as a gift. The Ticket Pack NEVER EXPIRES and is valid for any classic film in this series or future classic series. (General admission tickets for adults are $8.50-$11.25)
Bring your Classic Movie ticket stub next door to the Alameda Cinema Grill before or after the movie and get 15% OFF your entrée. And don’t forget the popcorn! A special Classic Snack Pack is offered at a nostalgic price of only $4.50. This deal includes popcorn, drink, and candy.
View current movie listings and show times: www.alamedatheatres.com
History of the Alameda Theatre
When it first opened in 1932, the Alameda Theatre was a glamorous Art Deco movie palace with one of the largest screens in the entire Bay Area. Designed by architect Timothy Pflueger, the mastermind behind the Paramount Theater in Oakland and the Castro Theater in San Francisco, the Alameda Theatre is designated an Alameda Historic Monument.
Although Alameda’s 35,000 residents had plenty of theaters in those days—the Strand, the Rio, the Vogue, the Park, and the Neptune—they didn’t have a true movie palace until the Alameda Theatre was created. Built in 14 months at a cost of $500,000, the Alameda Theatre instantly became the dominant building in the Park Street Business District with its 33,400 square feet; 2,200 seats; large movie screen; and vertical blade sign that soared 70 feet into the sky with “Alameda” in big capital letters. Many Alamedans can still remember the Alameda Theatre’s early years.
The theater opened with much fanfare on August 16, 1932. Opening night was attended by 5,000 Alamedans. The featured movie was family film Rebecca of Sunnybrook Farm, starring Marion Nixon and Ralph Bellamy. The bill also included The Chimp, with Laurel and Hardy; a Betty Boop cartoon; and a Fox Movietone Newsreel. For the 2,200 people lucky enough to get inside, admission was 10 cents for children and 35 cents for adults. The balcony cost 40 cents and was for adults only.
The movies, and the movie theaters they played in, were changed forever in the early 1950s with the advent of television. Theater attendance dropped dramatically and movie operators struggled to survive. In 1973, the theater was purchased by the Robert L. Lippert theater chain and underwent $85,000 in alterations, including the conversion of the balcony to two additional theaters. But suburban multiplex cinemas caused a continual decline in attendance.
On July 31, 1979, after 47 years, the time had come for the curtain to fall on the Alameda Theatre. The old palace’s final movie was the Disney film The Apple Dumpling Gang, starring Don Knotts and Tim Conway.
Following the theater’s closure, the building endured several reincarnations—a roller rink, a dance hall, and a gymnastics center. It almost became a kids’ pizza parlor, and it narrowly avoided demolition.
With a renewed focus on Alameda's economic development in 1998, an intense interest in having the theater returned to its original splendor and purpose grew within the community. In 2000, after years of neglect, the City of Alameda became formally involved in the theater’s restoration. As a result, a three-part $37.3 million restoration project has restored the theater to its original glory while also modernizing it. The project included restoration of the historic theater, construction of the new parking garage, and construction of the additional Cineplex.
The theater reopened in March 2008 with a three-day grand opening celebration—including a black-tie gala benefit modeled after a movie premiere, complete with searchlights, valet parking, red carpet and movie trailers. The opening movie was a premiere of Indiana Jones and the Kingdom of the Crystal Skull.
The new Alameda Theatre & Cineplex seats a total of 2,168 people. It has seven screens, six of which were added adjacent to the 484-seat main viewing room, and a parking garage with 350 spaces. Various details of the original theater have been kept and restored, like the blade sign up front and the marquee ceiling, while other details like the original seating have been replaced completely.
The Alameda Theatre & Cineplex is located at 2317 Central Ave in Alameda's historic downtown commercial district.
(This history was taken from a story that originally appeared in the January/February 2008 issue of Alameda Magazine.)
Current show times are available at www.AlamedaTheatres.com. Sign up online to receive the Alameda Theatre & Cineplex Newsletter with movie listings and show times.