Oh, what fun it is in Downtown Alameda this holiday season! Downtown merchants have plenty to offer for a festive holiday shopping experience, from Shop Late Thursdays to our popular Hot Cocoa Stroll.
So bundle up the kids, buy a warm beverage, and take a stroll downtown to enjoy the holiday together with friends and family:
Get the details about this year’s holiday happenings and more… downtownalameda.com/holidays
Hot Cocoa Stroll
Enjoy the Hot Cocoa Stroll on Friday 12/2 from 5-7pm with family and friends in Downtown Alameda. A variety of businesses will offer a warm welcome and a delectable assortment of sips & nibbles. There’ll be live music and activities on Alameda Avenue. Join Santa as he strolls to sweet & treat locations throughout the district! Take your time while visiting the shops, restaurants, and other fabulous services located in Alameda’s downtown district.
Learn about the participating businesses: downtownalameda.com/hotcocoa
Shop Later Thursdays
The shops in the district are joining our restaurants, bars, and entertainment venues in staying open until 7:00pm (or later) on Thursday nights in December. Let the merchants in Downtown Alameda help you find unique gifts, jewelry, clothing, toys, books, and much more!
Grab a bite to eat, stop to enjoy the holiday entertainment, and get a little shopping done! (All performances are on Alameda Ave near the Al Fresco Dining Area, 5-7pm.)
Have your cameras ready! Santa has promised to be part of our Shop Later Thursdays. He’ll be strolling the district popping into businesses, handing out treats, and posing for photos on Thursday nights from 5-7pm.
Tentative Schedule: (includes the cross streets)
- December 2 – Hot Cocoa Stroll Locations
- December 8 – Park Street between Central and Santa Clara
- December 15 – Park Street between Encinal and Central
- December 22 – Park Street between Santa Clara and Lincoln
Letters to Santa
Want to share a wish list with Santa? We will be hosting a special Letters To Santa station on Alameda Avenue the same evenings that Santa is visiting throughout December. Once your letter is ready, drop it in one of our special Letters to Santa Mailboxes or hand it to Santa and his elves in person.
City of Alameda’s Shop Local Campaign
From Nov.17 – Dec. 25, shop local at participating retailers and enter the giveaway for collectible tokens and other fun swag! For every $1 spent locally, 67¢ remain in circulation in our economy. Spending local is a gift to the community. #ShopLocalAlameda and Support our Small Businesses!
More information and giveaway form: alamedaca.gov/shoplocal
Alameda Visit + Shop eGift Cards
When shopping online, consider giving Visit + Shop Alameda eGift Cards as gifts to friends and family, and add them to your own wish list. This unique Alameda gift card is extremely versatile — a single Visit + Shop Alameda eGift Card can be used at more than 27 different businesses in Alameda, and the list is growing!
Sip and stroll your way through our historic downtown district tasting exquisite wines at the Downtown Alameda Autumn Wine Stroll on Sunday, October 23, from 12:00-4:00pm. Enjoy an afternoon filled with good vino, hors d’oeuvres and entertainment while learning about the unique styles of featured wineries and local chefs.
The Alameda Strolls are a great way to discover new places and support local businesses. Ticket holders will visit 10+ unique downtown shops and spaces to enjoy premium wine tastings from a fantastic selection of wineries. And while at select locations, guests will enjoy hors d’oeuvres prepared by local chefs.
Ticket prices include a collectible tasting glass, premium wine tastings at 12+ unique downtown businesses, hors d’oeuvres prepared by local chefs at select locations, a commemorative guide and exclusive offers.