Downtown Alameda Business Association - Holiday Events
Downtown Alameda 2017
Downtown Alameda Business Associaton
2447 Santa Clara Ave., #302
Alameda, CA 94501
(510) 523-1392
office @

Eat, Shop, & Be Merry in Downtown Alameda! From Shop Late Thursdays to this year's first Cocoa Crawl, downtown merchants have plenty to offer for a festive holiday shopping experience. For our full event calendar, click here.


Shop Late Thursdays

Shop Late Thursdays AlamedaNovember 30 - December 21

The shops in the district are joining our restaurants, bars, and entertainment venues in staying open until 8:00pm or later on Thursdays during this holiday season. Grab a bite to eat, catch a movie, or toast the holidays with co-workers and then get a little holiday shopping done afterwards!

Shop Late Thursdays are Nov. 30; Dec. 7, 14, & 21. Just look for the "Shop Late Here" posters in windows around the downtown district.  


Shop Late Thursdays in Downtown Alameda

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Alameda Bicycle District Footwear Sumbody
Alameda Marketplace Farmstead Cheeses & Wines T-Mobile
Alameda See Spot Run Lauren's Closet The Pantry
All Good Living Lost City Antiques The Sewing Room
Auto Zone Merle Norman Cosmetics Therapy Home
Bead Inspirations Ozone To Herb With Love
Bonne Vie Park Jewelers Tootsie's
Books, Inc. Pauline's Antiques Tot Tank
Craft Beer & Wine Rocket Reuse Toy Safari
Daisy's Singing Bowl House Video Factory
Dandelion Flower Shop Sole Desire Shoes Vintiq
DeLauer's Newsstand Stone's Cyclery  

Holiday Window Contest

Downtown Alameda Holiday Window ContestNovember 30 - December 21

Through a collaboration with 2nd Friday ArtWalkGlass Tek, and FLAX, downtown businesses are teaming up with local artists to create festive holiday window displays. Bundle up the kids; purchase a warm beverage, ice cream, or fro-yo; and take a stroll to enjoy the sights and sounds of the holiday season. 

Voting takes place Nov. 30 - Dec. 21 on Facebook, Instagram, and Twitter using #DAHWC. Be sure to include the store name in your post.

Downtown Alameda Holiday Window Contest

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Alameda Marketplace Glass Tek Starland School of Music
Alameda See Spot Run Hearing Zone Studio 23
All Good Living Janene's Bridal Boutique The Local
Bead Inspirations Julie's Coffee & Tea Garden The Sewing Room
Books Inc. Lanvie Tootsies Alameda
C&M Upholstery Lauren's Closet Tot Tank
Crispian Bakery Lost City Antiques Toy Safari
D20 Games Park Jewelers Tucker's Ice Cream
Dandelion Flowers & Gifts Re/Max Tribute Twirl
Fort Knox Starbaby Studio We Are Hair

Santa Visits & Appearances

November 24 - December 21

We are happy to report that Santa has promised to be part of Shop Late Thursdays in Downtown Alameda this holiday season! He’ll be out and about in the district (without his reindeer) from 6:30pm to 8:00pm on these Thursday evenings: Nov. 30; Dec. 14 & 21.

Additionally, Santa will be seated and ready to meet children and adults alike at these locations:
Park Street Plaza - Saturday, Dec. 16, 1:00-3:00pm
Lost City Antiques - Dec. 15, 16, & 17, 6:00-8:00pm

Also, wave to Santa as he drives down Park Street on Friday, November 24 around 10:00am when he arrives in Alameda on a bright red fire truck! 

Tree Lighting Ceremony & Hot Cocoa Crawl

December 2

Join Mayor Trish Spencer and Santa when they light the official island holiday tree on Dec. 2 at City Hall. Enjoy live local holiday performances beginning at 4:30pm and meet the big guy himself.

Afterwards, do the Hot Cocoa Crawl with your family and friends and vote on your favorite downtown holiday window display (see info above).


Hot Cocoa Crawl in Downtown Alameda

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Alameda Theatre & Cineplex Julie’s Coffee & Tea The Local
Cinema Grill Mama Papa Lithuania Tucker’s
Crispian Bakery Peet’s Coffee Tuttimelon
Daisy’s Starbucks  

Don't miss these special offers and happenings:

* Alameda Theatre & Cineplex - Show your Hot Cocoa Crawl flyer to the Alameda Theatre on December 2 for Hot Cocoa with "Coco” (the movie)! Admission & a cup of hot cocoa is $8 with the flyer!
* Daisy’s - Good Grub Alameda will be at the store serving Mayan hot chocolate.

* The Local - Show your Hot Cocoa Crawl flyer to receive a complimentary cup of hot chocolate or half price Mocha. Stop in and stay awhile, or take your chocolate to go as you continue to explore the downtown holiday window art.

Free Gift Wrapping

December 16

Stop by Park Street Plaza after shopping in the district and get FREE gift wrapping on Saturday, Dec. 16 from 1:00pm to 3:00pm. Just bring a receipt from a Downtown Alameda shop. Santa will be on hand too! 

Honour Brand will have a pop-up store inside the space for Alameda-themed gift purchases. 

Park Free Saturdays

November 25 - December 30

Thanks to our friends at the City of Alameda, parking meters will be absolutely FREE in downtown all day on Saturdays between Nov. 25 and Dec. 30. (Sundays are always free.) Please note that the two-hour limit will be enforced, so share the space with others.


Share Your Photos: #downtownalameda

Please share your photos of family and friends enjoying downtown during the holidays on our social media sites using #downtownalameda:  



Oh, What Fun It Is in Downtown Alameda this Holiday Season!


For our full calendar of events, click here.

Thank You To Our Community Partners:

   Flax Art & Design Oakland         Glass Tek Alameda          Island Print Express Alameda         Jessica Warren Art Design Illustration Alameda

                                                                   Studio 23 Alameda                 Second Friday Art Walk Alameda