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Sip, Savor, Discover: Rock & Roll Beer Stroll!

[image: rock & roll beer stroll]

Sip and stroll your way through our historic downtown district tasting local beer selections paired with yummy bites at the Downtown Alameda Rock & Roll Beer Stroll. Enjoy an afternoon filled with food, drink, and entertainment while learning about the unique styles of Northern California breweries and local chefs. The debut tour kicks off on Saturday, August 20, 1:00-6:00pm.

The Alameda Strolls are a great way to discover new places and support local businesses. Ticket holders will visit 12+ unique downtown shops and spaces to enjoy premium beer tastings from a fantastic selection of Northern California breweries. And while at each stop, guests will enjoy a savory or sweet bite perfectly paired with each beer. 

Ticket prices include a collectible tasting glass, premium beer tastings at 12+ unique downtown businesses, a delicious bite at each location prepared by a downtown eatery, a commemorative guide, as well as goodies and prizes from downtown businesses.

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Alameda’s 4th of July Parade is Back

[image: 4th of july parade]

After a two year pandemic pause, the best hometown celebration is back! Alameda’s 4th of July Parade is the longest in the nation. Watch as more than 146 entries travel along Park Street before proceeding to Webster Street. Spectators will marvel at the huge variety of hand-decorated flatbeds, antique cars, marching bands, dance troupes, bicyclists, musicians, community groups, costumed characters, and dancing horses.

The 2022 Grand Marshals are the four members of Alameda’s Police Reform and Racial Equity Steering Committee – Christine Chilcott, Al Mance, Cheryl Taylor and Jolene Wright. Their tireless efforts, and work of more than 50 community volunteers who met for 3,000+ collective hours, resulted in a series of police reform and racial equity recommendations that the City Council unanimously approved in 2021. Among the recommendations is Alameda’s new CARE Team (Community Assessment Response & Engagement), run by specially trained Alameda Fire Department paramedics and Alameda Family Services‘ mental health clinicians who respond to calls for service foe mental health, substance abuse and homelessness issues.

The parade starts at 10:00am at the corner of Park Street and Lincoln Avenue. Some of the best viewing spots are along Park Street where the performances, cheering, and flag waving are especially exciting along the first stretch of the parade. For a front row seat along the sidewalks, plan to arrive well before the parade’s start time.

And, if you’re in want of a refreshment or are looking to do a little shopping this July 4th (or any day of the year), you’ll find a parade of locally-owned businesses in the downtown district, from breakfast spots to bookstores to antique treasures and more.

Check out the City’s Parade Program for more information on the parade, including the route map and the official line-up of entries.

The Hunt Is On! Spring Scavenger Hunt, May 1-15

Spring Scavenger Hunt decal

Have fun doing this season’s family-friendly Spring Scavenger Hunt in Downtown Alameda. Colorful spring decals have been “hidden” throughout the shopping district in a number of window displays. Stroll the downtown sidewalks May 1-15 to find the items needed to create a colorful Spring basket.

Do the scavenger hunt in one day or take your time while visiting the fabulous businesses in Alameda’s downtown shopping district.

Kids can have extra fun doing the scavenger hunt. Get them started by printing this Coloring Page. Each of the items to be found in the windows is pictured on the page.

Prizes! Find all 8 items for a chance to win your very own Spring Grow Kit. Submit your completed entry form no later than 1pm on Sunday, May 15.

Get all the details here: www.DowntownAlameda.com/SpringStroll

Special Offers! A number of businesses are extending the fun by offering treats and discounts on the last day of the Spring Scavenger Hunt. Step into shops and restaurants for springtime specials:

Lola’s Chicken Shack – Free cookie with purchase of $20 or more when you mention the scavenger hunt.

Magpie & Thorn – Free lollipops for kids.

Mommy’s Trading Post – Surprise treat with purchase of $25 or more when you mention the scavenger hunt.

Park Street Plaza – Stop in and say “Hello.” The 6 businesses inside will be offering various welcome treats.

Poke Koma – Surprise gift with purchase of $50 or more when you mention the scavenger hunt.

The Massage Clinic – Gifted 30 minute “targeted massage” with purchase of a package.

Toy Safari – Join us for a Play Day to celebrate becoming a Flagship Store for HABA Toys. There will be prizes and games for all ages!


Having fun doing the Spring Scavenger Hunt? Post a photo of you and your family doing the Spring Scavenger Hunt using hashtags:  #DowntownAlameda  #SpringHunt

New Businesses in Downtown Alameda (April 2022)

May Thai Kitchen entrance

Welcome the spring season and new beginnings! We’d like to introduce the newest Downtown Alameda businesses to Open With Care… and others that are in the works.

New Downtown Businesses:

May Thai Kitchen, 1319 Park Street
Extraordinary authentic Thai food and a dynamic dining experience for the whole family.

Navarro Fitness, 1416 Park Street
Affordable high-intensity personal training that helps you hit your specific fitness goals.

Square One, 1311 Park Street
Services include printing, copying, laminating, shipping, and mailboxes.

New Owners:

Alameda Chiropractic Center, 2543 Santa Clara Ave

Hobnob, 1333 Park Street

More Businesses in the Works:

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Alameda Restaurant Week Features Island Delights

Alameda Restaurant Week 2022 promo

There is no better way to explore a city’s unique dining scene than Restaurant Week. And Alameda is no exception. Join us March 25 – April 3, 2022 for a ten-day event celebrating the culinary delights of our island city. Alameda Restaurant Week is back for a 5th year with dozens of local eateries!  

Explore the diverse variety of restaurants that prepare exceptional ethnic and American fare throughout Alameda, from casual eateries to upscale dining rooms. Visit places you’ve always wanted to try and rediscover old favorites. Whatever you crave, you’ll find it in Alameda.

In celebration of restaurant week, participating restaurants are offering special menus, discounts, and signature fare for dine-in, carryout, or delivery. In addition to indoor dining, many of the local eateries provide comfortable outdoor seating in patios and parklets.

And after dining with any of the fabulous restaurants, be sure to enter the AWR2022 raffle for a chance to win some fantastic prizes. Over $1,000 in prizes are available and it’s easy to enter.

So go ahead… enjoy Alameda Restaurant Week 2022 and celebrate the cuisine that makes Alameda a trending culinary hotspot!

Participating Downtown Alameda Restaurants

Alameda Comedy Club, Alley & Vine, Asena, Cinema Grill, Dragon Rouge Bistro, East End, Hang Ten Boiler, Julie’s Coffee & Tea Garden, Lola’s Chicken Shack, McGee’s Bar & Grill, Speisekammer, Spinning Bones, The Park Street Tavern, The Preacher’s Daughter, Toomie’s Thai, Tucker’s Ice Cream

Sample list of special offers:

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