Holiday Happenings

Eat, Shop, & Be Merry!
Shop Late Thursdays • Santa Visits • Holiday Window Contest • Hot Cocoa Crawl • Park Free Saturdays

Eat, Shop, & Be Merry in Downtown Alameda!

From Shop Late Thursdays to our popular Hot Cocoa Crawl, downtown merchants have plenty to offer for a festive holiday shopping experience. If you haven't quite rallied your holiday spirit yet, take a stroll downtown and enjoy all the wintry, whimsical wonder that is on display. In addition, look for Santa to be out and about in the downtown district.

Let the merchants in Downtown Alameda help you find unique gifts, jewelry, clothing, toys, books, and much more!

To make it easier to shop downtown, parking is free at the meters on all Saturdays between Thanksgiving and New Years.

Oh, what fun it is in Downtown Alameda this holiday season!

Read on for details about all these activities and more!

Eat Shop and Be Merry in Downtown Alameda

Shop Late Thursdays

December 5 - December 19

Dozens of shops in the district are joining restaurants, bars, galleries, and entertainment venues in staying open until 8:00pm or later on Thursdays during this holiday season. Grab a bite to eat, catch a movie, or toast the holidays with co-workers and then get a little holiday shopping done afterwards! Just look for the Shop Late Here posters in windows around the downtown district.

In addition, look for Santa to be out and about in the downtown district during our Shop Late Thursdays!

Downtown Alameda Shop Late Thursdays

Shop Late Thursdays in Downtown Alameda

  • A Street Corner
  • AutoZone
  • Bead Inspirations
  • Books Inc.
  • Curated
  • Daisy's
  • DeLauer's Newsstand
  • Farmstead Cheeses & Wines
  • Lauren's Closet
  • Lost City Antiques
  • Marketplace
  • Navadurga & Singing Bowl
  • Ozone
  • Rise Bodyworks
  • Rocket Fizz
  • Rocket Reuse
  • Sumbody
  • T-Mobile Store
  • The Cusack Group
  • The Sewing Room
  • To Herb With Love
  • Tot Tank
  • Toy Safari
  • Video Factory

Hot Cocoa Crawl & Tree Lighting Ceremony

December 7

Join Alameda 's Mayor and Santa when they light the official island holiday tree on December 7 at City Hall. Enjoy live local holiday performances beginning at 4:30pm and meet the big guy himself.

Afterwards, do the Hot Cocoa Crawl with family and friends and vote on your favorite downtown holiday window display.

While strolling the district, don't miss the many special offers and happenings.

Downtown Alameda Hot Cocoa Crawl

Hot Cocoa Crawl in Downtown Alameda

  • Alameda Theatre & Cineplex
  • Bead Inspirations
  • Books Inc.
  • Curated
  • Daisy’s
  • DeLauer's Newsstand
  • Johnathan's Sandwich Shop
  • Lola's Chicken Shack
  • McGee's Bar & Grill
  • Re/Max Tribute
  • Roll & Bowl
  • Spinning Bones
  • The Beanery
  • The Cusack Group
  • The Local
  • Town Tavern
  • Toy Safari
  • Tucker's Ice Cream
  • Tutu School Alameda

Downtown Alameda Holiday Window Contest

November 30 - December 20

Downtown businesses are creating festive holiday window displays this season. Bundle up the kids, buy a warm beverage, ice cream or fro yo, and take a stroll to enjoy the sights and sounds of the holiday season.

To place your vote, grab a ballot at your favorite window and then drop it in Santa’s Mailbox in front of the Alameda Theatre & Cineplex. Or, post a picture of your favorite window on social media using hashtags #downtownalameda #2019windowcontest -- be sure to include the business location in your post.

Downtown Alameda Holiday Window Contest

Downtown Alameda Holiday Window Contest

  • Alameda See Spot run
  • Bead Inspirations
  • Books Inc.
  • Curated
  • Daisy's
  • DeLauer's News Stand
  • Honey Salon
  • LanVie
  • Lost City Antiques
  • Megan Small Photography
  • Park Street Jewelers
  • Pedal Cycling Alameda
  • RE/MAX Tribute
  • Rocket Reuse
  • Roll & Bowl
  • Spinning Bones
  • Sumbody
  • The Cusack Group
  • The Hobnob
  • The Local
  • The Sewing Room
  • Tot Tank
  • Toy Safari
  • Tucker's Ice Cream
  • We Are Hair

Santa Visits

December 5, 12 & 19

We are happy to report that Santa has promised to be part of Shop Late Thursdays in Downtown Alameda this holiday season! He’ll be out and about in the district from 6:30pm to 8:00pm on Thursday, December 5, 12 & 19.

Have your camera ready for fun photos!

Santa Visits in Downtown Alameda

Park Free Saturdays

November 24 - December 29

Thanks to our friends at the City of Alameda, parking meters will be absolutely FREE in downtown all day on Saturdays between Nov. 24 and Dec. 29. This includes the Civic Center Parking Structure. (Sundays are always free year-round.)

Please note that the two-hour limit will be enforced, so share the space with others.

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holiday box 250x

Holiday Gift Faires

Shop locally-made art and crafts, schedule a family mini-photo session, and make last-minute holiday gifts with your kids.

Gift faire locations and schedules to be announced.

AFD Toy Program

Donate A Toy

You can help ensure that low-income families in Alameda receive age-appropriate holiday toys for their children aged 0-12. Drop off new, unwrapped toys at any of these Alameda Firefighters Toy Program pick-up points in Downtown Alameda:

Pick-up locations to be announced.

Share Your Photos

Enjoying our holiday activities? Share your photos of family and friends enjoying Downtown Alameda during the holidays on our social media sites using the hashtag #downtownalameda:

Facebook: www.facebook.com/DowntownAlameda
Instagram: www.instagram.com/DowntownAlameda
Twitter: www.twitter.com/DowntownAlameda

 

Oh, What Fun It Is in Downtown Alameda this Holiday Season!

For our full calendar of events, click here.

Thank you to our Community Partners:

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