Holiday Happenings
Shop, Sip, and Gather Together!
Winter Market • Hot Cocoa Stroll • Santa Visits • Local Love
Shop, Sip & Gather Together in Downtown Alameda!
Oh, what fun it is in Downtown Alameda this holiday season! Downtown merchants have plenty to offer for a festive holiday shopping experience, from our inaugural Winter Market to our popular Hot Cocoa Stroll.
Bundle up the kids, buy a warm beverage, and take a stroll downtown to enjoy the sights and sounds of the holiday season:
- WINTER MARKET features local vendors and festive family fun as we welcome the holiday season.
- HOT COCOA STROLL offers fun for the entire family, with a delectable assortment of sips & nibbles.
- SANTA VISITS during the Hot Cocoa Stroll as well as on Thursday nights in December.
Let the merchants in Downtown Alameda help you find unique gifts, jewelry, clothing, toys, books, and much more! Alameda eGift Cards also provide an opportunity for families and friends to enjoy local businesses.
Click for details about all these activities and more...
![[image: winter postcard]](https://downtownalameda.com/wp-content/uploads/2023/11/2023WinterMarketPostcard.jpg "2023WinterMarketPostcard")
Shop, Sip, Gather Together
Winter Market
Saturday, December 2, 12-8PM
Celebrate the season with sparkle & fun! Our inaugural Downtown Alameda Winter Market will welcome local vendors, entertainment, festive sips (seasonal beers, wine & Glühwein - a warm, spiced wine) and delicious bites. As daytime turns to dusk, the lights start to twinkle and the Hot Cocoa Stroll will begin. The Hot Cocoa Stroll & Winter Market will pair nicely with the City of Alameda’s Holiday Celebration planned for that evening.
The event will take place on Central Ave (between Park and Oak) and in Parking Lot C.
![[image: winter market]](https://downtownalameda.com/wp-content/uploads/2023/11/2023WinterMarketSocial900x900-300x300.jpg "2023WinterMarketSocial900x900")
Hot Cocoa Stroll
Saturday, December 2, 6-8PM
Enjoy the Hot Cocoa Stroll with family and friends in Downtown Alameda. A variety of businesses will offer a warm welcome and a delectable assortment of sips & nibbles, while supplies last. Join Santa as he strolls to sweet & treat locations throughout the district! Take your time while visiting the shops, restaurants, and other fabulous services located in Alameda’s downtown district.
Get more details: DowntownAlameda.com/hotcocoa
![[image: hot cocoa stroll]](https://downtownalameda.com/wp-content/uploads/2022/11/2022ShopHotCocoaWeb-300x300.jpg "2022ShopHotCocoaWeb")
Santa Visits
December 2, 7, 14, 21
Not only will Santa be strolling the district during the Hot Cocoa Stroll, he will be walking around on Thursday nights in December. You'll see him Thursday, 12/7, 12/14 and 12/21 from 5:00-6:30pm.
![[image: santa visits]](https://downtownalameda.com/wp-content/uploads/2023/11/2023SantaVisitsSocial900x900-300x300.jpg "2023SantaVisitsSocial900x900")
Visit + Shop Alameda eGift Cards
When shopping online, consider giving Visit + Shop Alameda eGift Cards as gifts to friends and family, and add them to your own wish list. It's also a perfect way for grandparents to give a gift that always fits, provides a fun adventure, and is just what they wished for.
This unique Alameda gift card is extremely versatile -- a single Visit + Shop Alameda eGift Card can be used at more than 27 different businesses in Alameda, and the list is growing!
Learn more and purchase Visit + Shop Alameda eGift Cards for family and friends: yiftee.com/gift-card/alameda
![[image: local love]](https://downtownalameda.com/wp-content/uploads/2023/11/2023LocalLoveSocial900x900-300x300.jpg "2023LocalLoveSocial900x900")
City of Alameda's Shop Local Campaign
For every $1 spent locally, 67¢ remain in circulation in our economy.
Spending local is a gift to the community. #ShopLocalAlameda and Support our Small Businesses
More information: alamedaca.gov/shoplocal
Shop, Sip, and Gather Together in Downtown Alameda this holiday season!
View more happenings in Downtown Alameda: