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Holiday Happenings

Eat, Shop, & Be Merry!
Shop Late Thursdays • Hot Cocoa Crawl • Santa Visits • Holiday Window Contest • Park Free Saturdays

Eat, Shop, & Be Merry in Downtown Alameda!

The holiday season is here! From SHOP LATE THURSDAYS to our popular HOT COCOA CRAWL, downtown merchants have plenty to offer for a festive holiday shopping experience.

Let the merchants in Downtown Alameda help you find unique gifts, jewelry, clothing, toys, books, and personalized services. We have several ways to make it easier for you start on your list:

  • SHOP LATE while merchants are open until 8pm or later on Thursday nights.
  • SANTA will be out and about on Thursdays and there’s no line.
  • HOLIDAY WINDOWS will be full of wonderful gift ideas.
  • FREE ACTIVITIES for the whole family throughout the downtown.
  • FREE PARKING at the meters on weekends.

Oh, what fun it is in Downtown Alameda this holiday season!


Read on for details about all these activities and more...

Eat Shop and Be Merry in Downtown Alameda

Shop Late Thursdays

December 5 - December 19

Dozens of shops in the district are joining restaurants, bars, galleries, and entertainment venues in staying open until 8:00pm or later on Thursdays during this holiday season. Grab a bite to eat, catch a movie, or toast the holidays with co-workers and then get a little holiday shopping done afterwards! Just look for the Shop Late Here posters in windows around the downtown district.

In addition, look for Santa to be out and about on select evenings in the downtown district handing out treats during our Shop Late Thursdays!

Downtown Alameda Shop Late Thursdays

Shop Late Thursdays in Downtown Alameda

Click to open Interactive Map

  • A Street Corner
  • Alameda Marketplace
  • AutoZone
  • Bead Inspirations
  • Books Inc.
  • Curated
  • Daisy's
  • DeLauer's Newsstand
  • Farmstead Cheeses & Wines
  • Julie's Coffee & Tea Garden
  • Lost City Antiques
  • Navadurga & Singing Bowl
  • Ozone
  • Rocket Fizz
  • Rocket Reuse
  • Sumbody
  • T-Mobile Store
  • The Cusack Group
  • The Sewing Room
  • To Herb With Love
  • Toy Safari
  • Video Factory

Hot Cocoa Crawl & Tree Lighting Ceremony

December 7

Join Santa and Alameda 's Mayor when they light the official island holiday tree at the Holiday Tree Lighting Ceremony on December 7 at City Hall. Enjoy live local holiday performances beginning at 4:00pm and meet the big guy himself. Afterwards, do the Hot Cocoa Crawl with family and friends. Enjoy the shops, have a bite to eat, and vote on your favorite downtown holiday window display.

Participating businesses along the route are offering complimentary or discounted hot cocoa drinks.

Downtown Alameda Hot Cocoa Crawl

Hot Cocoa Crawl in Downtown Alameda

Click to Open Interactive Map and View Special Offers

  • Alameda Theatre & Cineplex
  • Bead Inspirations
  • Books Inc.
  • Curated
  • Daisy’s
  • DeLauer's Newsstand
  • Johnathan's Sandwich House
  • Julie's Coffee & Tea Garden
  • Lauren's Closet
  • Lola's Chicken Shack
  • Lost City Antiques
  • McGee's Bar & Grill
  • Re/Max Tribute
  • Roll & Bowl
  • Spinning Bones
  • The Beanery
  • The Cusack Group
  • The Local
  • Toy Safari
  • Tucker's Ice Cream
  • Tutu School Alameda

Thanks to South Shore Center for sponsoring this community event.

Downtown Alameda Holiday Window Contest

November 30 - December 20

Downtown businesses are creating festive holiday window displays this season. Bundle up the kids, buy a warm beverage, ice cream or fro yo, and take a stroll to enjoy the sights and sounds of the holiday season.

To place your vote, post a picture of your favorite window on social media using hashtags #downtownalameda #holidaywindow2019 -- be sure to check in or mention the business in your post.

Downtown Alameda Holiday Window Contest

Downtown Alameda Holiday Window Contest

Click to open Interactive Map

  • Alameda See Spot run
  • Bead Inspirations
  • Books Inc.
  • Curated
  • Daisy's
  • DeLauer's News Stand
  • Honey Salon
  • Julie's Coffee & Tea Garden
  • LanVie
  • Lost City Antiques
  • Megan Small Photography
  • Park Street Jewelers
  • Pedal Cycling Alameda
  • RE/MAX Tribute
  • Rocket Reuse
  • Roll & Bowl
  • Spinning Bones
  • Sumbody
  • The Cusack Group
  • The Hobnob
  • The Local
  • The Sewing Room
  • Tot Tank
  • Toy Safari
  • Tucker's Ice Cream
  • We Are Hair

Santa Visits

December 5, 12 & 19

We are happy to report that Santa has promised to be part of Shop Late Thursdays in Downtown Alameda this holiday season! He’ll be out and about in the district popping into businesses from 6:30pm to 8:00pm on Thursday, December 5 & 19.

Have your camera ready for fun photos with Santa!

(Santa has a very important engagement on Dec. 12th and won't be available that night.)

Santa Visits in Downtown Alameda

Park Free Saturdays

November 30 - December 29

Thanks to our friends at the City of Alameda, parking meters will be absolutely FREE in downtown all day on Saturdays between Nov. 30 and Dec. 29. This includes the Civic Center Parking Structure. (Sundays are always free year-round.)

Please note that the two-hour limit will be enforced, so remember to share the space with others.

1711058-PSBA-SUN-HolidayPromotionInsert-V3-free parking
Phoenix Holiday Gift Faire 2019

Holiday Gift Faires

Shop for locally-made art and crafts!

Sunday, December 15

Enjoy a cozy evening of merry-making, mingling, and gift-buying while supporting local artists and makers. 20+ local crafters, makers, and artists will be selling awesome gifts for the holidays at PHOENIX (2315 Lincoln Ave). Hours are 4:00-9:00pm and admission is free. Details:

Holiday Classic Movies at Alameda Theatre

Classic Holiday Movies

Perk up the holidays with a nostalgic movie experience at the Alameda Theatre & Cineplex. Holiday classics "A Christmas Story" (Wed, Dec 4) and "It's a Wonderful Life" (Wed, Dec 11) are showing on the big screen.

View show times:

AFD Toy Program

Donate A Toy

You can help ensure that low-income families in Alameda receive age-appropriate holiday toys for their children aged 0-12. Drop off new, unwrapped toys at any of these Alameda Firefighters Toy Program locations in Downtown Alameda:

Alameda Island Brewing Co, 1716 Park St.
Edwards Jones, 1430 Everett Suite A
Edwards Jones, 2412 Central
McGee’s Bar & Grill, 1645 Park St.
OMM / Cerda Zein Real Estate, 2514 Santa Clara Ave.
Park Centre Animal Hospital, 2501 Central Ave.
Starbucks, 1364 Park St.
Toy Safari, 1410 Park St.
Tucker's Super Creamed Ice Cream, 1349 Park St.
Wine and Waffles, 1505 Park

Alameda City Hall, 2263 Santa Clara
Alameda Free Library, 1550 Oak St.
Alameda Police Department, 1555 Oak St.
Fire Station 1, 2401 Encinal Ave.

Share Your Photos

Enjoying our holiday activities? Share your photos of family and friends enjoying Downtown Alameda during the holidays on our social media sites using the hashtag #downtownalameda:



Oh, What Fun It Is in Downtown Alameda this Holiday Season!

For our full calendar of events, click here.

Thank you to our Community Partners:

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