Holiday Happenings
Shop, Sip, and Gather Together!
Winter Market • Hot Cocoa Stroll • Santa Visits • Local Love
Shop, Sip & Gather Together in Downtown Alameda!
Oh, what fun it is in Downtown Alameda this holiday season! Downtown merchants have plenty to offer for a festive holiday shopping experience, from our inaugural Winter Market to our popular Hot Cocoa Stroll.
Bundle up the kids, buy a warm beverage, and take a stroll downtown to enjoy the sights and sounds of the holiday season:
- WINTER MARKET features local vendors and festive family fun as we welcome the holiday season.
- HOT COCOA STROLL offers fun for the entire family, with a delectable assortment of sips & nibbles.
- SANTA VISITS on Thursday, December 19th from 5:00pm to 7:00pm.
Let the merchants in Downtown Alameda help you find unique gifts, jewelry, clothing, toys, books, and much more! Alameda eGift Cards also provide an opportunity for families and friends to enjoy local businesses.
Click for details about all these activities and more...
Shop, Sip, Gather Together
Winter Market
Saturday, December 7, 1-7PM
Celebrate the season with sparkle & fun! We are delighted to announce the return of the Winter Market as we welcome local vendors, entertainment, festive sips and delicious bites to Downtown. As daytime turns to dusk, the lights begin to twinkle and the Hot Cocoa Stroll will begin. The Hot Cocoa Stroll & Winter Market will pair nicely with the City of Alameda’s Holiday Celebration that evening.
The event will take place on Central Ave (between Park and Oak) and in Parking Lot C.
Hot Cocoa Stroll
Saturday, December 7, 5-7PM
Enjoy the Hot Cocoa Stroll with family and friends in Downtown Alameda. A variety of businesses will offer a warm welcome and a delectable assortment of sips & nibbles, while supplies last. This fun, free, family-friendly tradition is sure to warm your heart!
Get more details: DowntownAlameda.com/hotcocoa
Santa Visits
Thursday, December 19, 5-7PM
Have your cameras ready! Santa will be strolling the district, popping into businesses, handing out treats, and posing for photos. You'll see him Thursday, December 19th from 5:00-7:00pm. Stop by Alameda Avenue where we will be celebrating his arrival with festive music and activities.
![[image: santa visits]](https://downtownalameda.com/wp-content/uploads/2023/11/2023SantaVisitsSocial900x900-300x300.jpg "2023SantaVisitsSocial900x900")
Local Love
Share that Local Love! This holiday season Downtown Alameda is making it easier (and more enjoyable!) to discover the perfect items on your holiday gift-giving list! As you stroll the district, you’ll delight in the festive atmosphere (remember to vote for your favorite window!) with holiday decor and lights. With ample gifting options our locally owned shops, service providers, restaurants, bars, and entertainment venues will help you cross off your gift list this holiday season. You’ll be delighted with the array of thoughtful gifts, festive fun and warm customer service offered by your neighbors. Remember to take time to grab a bite to eat, catch a movie, or toast the holidays with friends and make the season extra bright!
![[image: local love]](https://downtownalameda.com/wp-content/uploads/2023/11/2023LocalLoveSocial900x900.jpg "2023LocalLoveSocial900x900")
City of Alameda's I Love Local Campaign
For every $1 spent locally, 67¢ remain in circulation in our economy.
Spending local is a gift to the community. #ShopLocalAlameda and Support our Small Businesses
More information: www.alamedaca.gov/BUSINESS/Programs-and-Information/Local-Campaigns-2024
Shop, Sip, and Gather Together in Downtown Alameda this holiday season!
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