Downtown Alameda will be getting a slightly new look when the Downtown Alameda Business Association installs new street banners this week.
Designed by local artist Felicia Ann, the banner images blend the nostalgic style of posters from the early 1900s with contemporary figures and fresh colors.
The banner project was created to help define Downtown Alameda beyond Park Street and to celebrate the wealth of unique services available throughout the entire district. Residents and visitors alike will be beckoned to Shop, Play, Learn, Wine & Dine, and Catch-Up in Downtown Alameda.
Downtown Alameda Is “Historic, Hip, and Worth the Trip”
The Park Street District has been evolving into a modern and lively downtown area that is “Historic, Hip, and Worth the Trip.” Not only are popular destination businesses locating along the side streets in Downtown Alameda, but new growth is also happening along the stretch of Park Street north of Lincoln Avenue.
“We’ve become more than just ‘Park Street.’ Every town has a central business district where culture and activity is vibrantly on display, and that’s what you find here. The banners not only help visually define our downtown district but they also demonstrate the district’s allure and vitality,” comments Donna Layburn, President of the Downtown Alameda Business Association.
When designing the new Downtown Alameda banners, Felicia aimed to accentuate and enhance the Downtown Alameda experience with a blend of nostalgia and modern vibrance. The banners were affectionately designed to reflect the distinctive architecture of the buildings found in the Historic Park Street District while celebrating the variety of chic commerce and trendy entertainment found in the area today. The present-day take on retro typography seeks to elicit fond memories of the past while remaining identifiable with Alameda’s younger generation.
“The new banners are part of the process of recognizing that what was formerly known as the Park Street Business Association wasn’t quite fitting anymore,” adds Robb Ratto, Executive Director of the Downtown Alameda Business Association. The association officially changed its name last year.
Launch Party For Downtown Alameda’s Street Banner Project
The public is invited to attend a launch party for Downtown Alameda’s new street banners. The reception will be held on Friday, June 10, from 6:00pm to 7:00pm at Lost City Antiques (1519 Park Street). Enjoy wine and appetizers; meet local artist Felicia Ann and learn more about what inspired her in the design of the nostalgic and stylish street banners.
The Downtown Alameda Business Association is committed to the arts and beautifying our downtown for all to enjoy. The launch party is being held in conjunction with this month’s 2nd Friday Art Walk. Guests are encouraged to stroll through Downtown Alameda to view the street banners and to visit the numerous galleries and shops that will be hosting artist receptions.