Who is ready for a story walk!? We invite you to read “Plant the Tiny Seed” by Christie Matheson as you walk along Park Street with your family. There are 20 pages to this book, with each page displayed in 20 different store windows, starting off at Bead Inspirations. Can you find them all?

To help you and the kids, the Story Walk map with list of locations is available here: www.alamedafree.org/Storywalk-2021

Or find your first page on Park Street and scan the card to pull up the map on your phone.

This outdoor activity is in partnership with the Alameda Free Library and is part of their Summer Reading Program, which officially launched on June 1 and will run until July 30.

There’s no parade this year, but businesses and residents citywide are still getting creative and showing their community spirit! 

Many of the businesses in Downtown Alameda will be open on July 4, although some will have limited hours. If you’re yearning for a cool refreshment, you’ll be delighted with the number of ice cream, frozen yogurt, and bubble tea shops to choose from. There’s also a number of downtown restaurants offering special Fourth of July menus with BBQ favorites.

Join us in celebrating Independence Day… the Alameda Way!

Porch of July 2021

Storefronts, homes, and even cars are being decorated throughout the city and prizes are being awarded in several categories: Most Star-Spangled Spirit, Postcards from Alameda, Fun in the Sun, Boogie on the Bay, and People’s Choice Award. (ABM Computers , The Katz Meow Antiques, and Magpie & Thorn are official entries in Downtown Alameda.)

With kids out of school and Father’s Day around the corner, it’s a terrific time for a family adventure in Downtown Alameda.

Looking for a way to treat Dad to a day of fun? We’ve put together a unique itinerary that will make for a memorable day with Dad. Enjoy a family outing where everybody can have fun eating, shopping, and playing. Downtown Alameda has a lot to offer: burgers, books, bikes, games, cigars, pizza, beer, ice cream, big screen movies, and so much more.

In our latest newsletter, we provide a closer look at a number of fabulous places to visit during your adventure with Dad: Ole’s Waffle Shop, Ozone Skate Shop, Glory Footwear, High Scores Arcade, and Rocket Fizz soda pop and candy store.

Plus, kids and adults alike will have fun doing the Story Walk on Park Street. Take time out to read “Plant the Tiny Seed” as you walk along Park Street with your family. There are 20 pages to this book, with each page displayed in 20 different shop windows. Can you find them all?

You’ll certainly find that any day can be an adventure in Downtown Alameda as exciting happenings continue to pop up!

Read more about these happenings in our June newsletter.

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With the June 15 reopening, we look forward to continuing to welcome you to the downtown district. And, while mask regulations have been updated, many businesses in Downtown Alameda will be requesting that customers and staff continue to wear a mask while doing business in their shops, offices, and restaurants.

We appreciate your understanding as our businesses slowly and cautiously open their doors with this consideration to their staff and other customers.  

In June of 2020, Downtown Alameda began sharing the message, “Open With Care” as a way to let you know that our businesses are safely and carefully opening their doors with the well-being of staff and customers at the forefront. This welcoming message of care and concern has been visible in shop windows and street signage, and will continue to be our refrain as we move forward.

We want to thank you again. Your long-standing commitment and support of our business community is the reason that they are able to move into this new recovery phase and remain Open With Care. 

Support local businesses and find out what’s happening in the district!