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Holiday Happenings

Shop, Sip, and Gather Together!
Hot Cocoa Scavenger Hunt • Shop Late Thursdays • Santa Visits • Holiday Joy

Shop, Sip & Gather Together in Downtown Alameda!

Oh, what fun it is in Downtown Alameda this holiday season! Downtown merchants have plenty to offer for a festive holiday shopping experience, from Shop Late Thursdays to our popular Hot Cocoa Scavenger Hunt.

Bundle up the kids, buy a warm beverage, and take a stroll downtown to enjoy the sights and sounds of the holiday season:

  • HOT COCOA SCAVENGER HUNT offers prizes and fun for the entire family.
  • SHOP LATE THURSDAYS while merchants are open until 8pm or later.
  • VISIT SANTA and drop him a letter while he's out and about on Thursday nights.
  • ALAMEDA eGIFT CARDS provide an opportunity for family and friends to enjoy local businesses.

Let the merchants in Downtown Alameda help you find unique gifts, jewelry, clothing, toys, books, and much more!


Click for details about all these activities and more...

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Shop, Sip, Gather Together

Small Business Saturday

Saturday, November 27

Kick off the holiday season in Downtown Alameda on Small Business Saturday®. Take time to celebrate and support local businesses by shopping and dining downtown this Saturday after Thanksgiving. Small business owners are getting into the spirit with special offers, free treats, and festive activities.


Special Offers: Small Business Saturday

Click to Open Interactive Map

  • Daisy's - Goodies, raffles to enter, and lots of fun surprises all weekend long.
  • La Penca Azul - Happy Hour all day!
  • Lauren's Closet - Free holiday gift wrap with purchase.
  • Lola's Chicken Shack - Hangover Burgers for only $8.69!
  • Magpie & Thorn - 10-30% off most in-store items (exclusions apply).
  • Mommy's Trading Post - Free gift with purchase.
  • Park Street Wine Cellars - One Day Only! Our Deepest Discounts Ever! 30% Off ALL 12 Packs!! Mix&Match or Solid OK!
  • The Katz Meow Antiques & Collectibles - 10% discount on all purchases on 11/27.
  • The Massage Clinic - $10 off a chair massage.
  • Tutu School - Buy One, Get One Month of Classes! Only valid for dancers not currently enrolled.

Hot Cocoa Crawl Scavenger Hunt

December 1-15

Have fun doing the Hot Cocoa Crawl Scavenger Hunt with family and friends. Search the window displays to find the 8 festive holiday items needed to enjoy a yummy serving of Hot Cocoa. Do the scavenger hunt in one day or take your time while visiting the shops, restaurants, and other fabulous services located in Alameda’s downtown district.

Prizes! Find all 8 items and submit your entry for a chance to win a Hot Cocoa “TOGETHER” Kit for two. A total of 75 kits will be given away!

To access the online entry form, go to:

Thank you to our friends at the City of Alameda and SpeedPro East Bay for supporting this activity!


Shop Late Thursdays

December 2, 9, 16, 23

The shops are making it easier to check off items on your holiday gift-giving list by joining restaurants, bars, and entertainment venues in staying open until 8:00pm (or later) on Thursdays during this holiday season. Grab a bite to eat, catch a movie, or toast the holidays with co-workers and then get a little holiday shopping done afterwards!

In addition, look for Santa to be out and about handing out treats!

Shop Late Thursdays icon

Santa Visits

December 2, 9, 16, 23

Have your cameras ready! Santa has promised to be part of our Shop Late Thursdays. He'll be strolling the district popping into businesses, handing out treats, and posing for photos on Thursday nights from 6:30pm to 8:00pm. Follow us on social media to find out where he’ll be next.

Letters to Santa! Our friends at Twirl will be hosting a special Letters To Santa station on Thursday evenings throughout December. Once your child's letter is ready, drop it in one of the special Letters to Santa Mailboxes or hand it to Santa and his elves in person.


Shop & Visit Alameda eGift Cards

When shopping online, consider giving Visit + Shop Alameda eGift Cards as gifts to friends and family, and add them to your own wish list. It's also a perfect way for grandparents to give a gift that always fits, provides a fun adventure, and is just what they wished for.

This unique Alameda gift card is extremely versatile -- a single Visit + Shop Alameda eGift Card can be used at more than 20 different businesses in Alameda, and the list is growing!

Learn more and purchase eGift Cards for family and friends:

Visit + Shop Alameda gift card icon

Share Your Photos: #DowntownAlameda

Downtown businesses are creating festive holiday window displays this season. Bundle up the kids, buy a warm beverage, ice cream or fro yo, and take a stroll to enjoy the sights and sounds of the holiday season.

Share your photos of family and friends enjoying Downtown Alameda during the holidays on our social media sites using the hashtag #DowntownAlameda.

Follow us on Facebook or Instagram for updates on holiday activities, gift ideas, and more!

Shop, Sip, and Gather Together in Downtown Alameda this holiday season!


View more happenings in Downtown Alameda:

Calendar of Events

Thank you to our Community Partners:

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