Holiday Happenings: Shop Sip Gather Together

Oh, what fun it is in Downtown Alameda this holiday season! Downtown merchants have plenty to offer for a festive holiday shopping experience, from Shop Late Thursdays to our popular Hot Cocoa Stroll.

So bundle up the kids, buy a warm beverage, and take a stroll downtown to enjoy the holiday together with friends and family:

Get the details about this year’s holiday happenings and more… downtownalameda.com/holidays

Hot Cocoa Stroll

Enjoy the Hot Cocoa Stroll on Friday 12/2 from 5-7pm with family and friends in Downtown Alameda. A variety of businesses will offer a warm welcome and a delectable assortment of sips & nibbles, while supplies last. There’ll be live music and activities on Alameda Avenue. Join Santa as he strolls to sweet & treat locations throughout the district! Take your time while visiting the shops, restaurants, and other fabulous services located in Alameda’s downtown district.

Learn about the participating businesses: downtownalameda.com/hotcocoa

Shop Later Thursdays

The shops in the district are joining our restaurants, bars, and entertainment venues in staying open until 7:00pm (or later) on Thursday nights in December. Let the merchants in Downtown Alameda help you find unique gifts, jewelry, clothing, toys, books, and much more!

Grab a bite to eat, stop to enjoy the holiday entertainment, and get a little shopping done! (All performances are on Alameda Ave near the Al Fresco Dining Area, 5-7pm.)

Letters to Santa

Want to share a wish list with Santa? We will be hosting a special Letters To Santa station on Alameda Avenue the same evenings that Santa is visiting throughout December. Once your letter is ready, drop it in one of our special Letters to Santa Mailboxes!

City of Alameda’s Shop Local Campaign

From Nov.17 – Dec. 25, shop local at participating retailers and enter the giveaway for collectible tokens and other fun swag! For every $1 spent locally, 67¢ remain in circulation in our economy. Spending local is a gift to the community. #ShopLocalAlameda and Support our Small Businesses!

More information and giveaway form: alamedaca.gov/shoplocal

Alameda Visit + Shop eGift Cards

When shopping online, consider giving Visit + Shop Alameda eGift Cards as gifts to friends and family, and add them to your own wish list. This unique Alameda gift card is extremely versatile — a single Visit + Shop Alameda eGift Card can be used at more than 27 different businesses in Alameda, and the list is growing!