Oh, what fun it is in Downtown Alameda this holiday season! Downtown merchants have plenty to offer for a festive holiday shopping experience, from Shop Late Thursdays to our popular Hot Cocoa Scavenger Hunt.
So bundle up the kids, buy a warm beverage, and take a stroll downtown to enjoy the holiday together with friends and family:
Get the details about this year’s holiday happenings and more… DowntownAlameda.com/holidays
Shop Late Thursdays
The shops in the district are joining our restaurants, bars, and entertainment venues in staying open until 8:00pm (or later) on Thursday nights in December. Let the merchants in Downtown Alameda help you find unique gifts, jewelry, clothing, toys, books, and much more!
Grab a bite to eat, stop to enjoy the holiday entertainment, and get a little shopping done! (All performances are on Alameda Ave near the Al Fresco Dining Area, 6-8pm.)
- Dec 2 – Horns A Plenty
- Dec 9 – Catty Wompus (plus a special performance on Saturday 12/18, 11am-1pm)
- Dec 16 – who’s feeling young now
- Dec 23 – JimBo Trout
Santa will be strolling the district and popping into businesses, handing out treats, and posing for photos on Thursday nights, 6-8pm. Have your cameras ready for a fun photo opportunity!
Plus, our friends at Twirl are hosting a special Letters To Santa station, 5-7pm. Once your child’s letter is ready, drop it in one of the special Letters to Santa Mailboxes located at businesses throughout the district. Or hand it to Santa and his elves in person during our Shop Late Thursdays!
Hot Cocoa Crawl Scavenger Hunt
The hunt is on! Search the window displays to find a series of festive holiday items needed to enjoy a yummy serving of Hot Cocoa. Find all 8 window clings and enter to win a Hot Cocoa “Together” Kit for Two. (The scavenger hunt is available every day until December 15.)
Alameda Shop & Visit eGift Cards
When shopping online, consider giving Visit + Shop Alameda eGift Cards as gifts to friends and family, and add them to your own wish list. This unique Alameda gift card is extremely versatile — a single Visit + Shop Alameda eGift Card can be used at more than 20 different businesses in Alameda, and the list is growing!