What's Happening
Kick off the holiday season in Downtown Alameda on Small Business Saturday®. Take time to celebrate and support local businesses by shopping and dining downtown. And it wouldn’t be a celebration without customers like you! Downtown businesses are showing their appreciation with special offers, free treats, and festive activities.
Small Business Saturday® is a holiday shopping tradition that celebrates local businesses. Show support for small businesses and your community by shopping and dining locally on the Saturday after Thanksgiving.
Special Offers:
- Daisy’s – Goodies, raffles to enter, and lots of fun surprises all weekend long.
- Helios Images – Final day of Holiday Portrait Mini Sessions lasting 15 minutes each for only $95, held between 12-6pm. (info and signup)
- La Penca Azul – Happy Hour all day!
- Lauren’s Closet – Free holiday gift wrap with purchase.
- Lola’s Chicken Shack – Hangover Burgers for only $8.69!
- Magpie & Thorn – 10-30% off most in-store items (exclusions apply).
- Mommy’s Trading Post – Free gift with purchase.
- Park Street Wine Cellars – One Day Only! Our Deepest Discounts Ever! 30% Off ALL 12 Packs!! Mix&Match or Solid OK!
- The Katz Meow Antiques & Collectibles – 10% discount on all purchases on 11/27.
- The Massage Clinic – $10 off a chair massage.
- Tutu School – Buy One, Get One Month of Classes! Only valid for dancers not currently enrolled.
Welcome the newest Downtown Alameda businesses to Open With Care… find what you need in the way that works for you, whether it’s in-store visits, ordering out, shopping by appointment, or virtual experiences.
Kindly remember… all individuals, regardless of vaccination status, must wear face coverings when indoors in public settings. Thank you in advance for remaining kind, supportive, and respective when shopping and dining in the district.
New Downtown Businesses:
Capullo Cocina Mexicana, 1508 Park Street
Offering delicious, authentic Mexican regional cuisine from the five regions of Mexico. The dishes at Capullo Cocina are made in their own kitchen from scratch!
Interline Technologies, 1926 Park Street #5 Product and consulting business that helps organizations understand and improve transportation networks digitally. Customized consulting services are available for integrating Interline’s transit and routing platforms.
Mommy’s Trading Post, 1428 Park Street
Consignment shop of parenting necessities. Find a wide range of new and gently-used baby, toddler, and maternity clothes. There’s also a great selection of gear for children.
New Location:
Needles & Tea, 2447 Santa Clara Ave #209
More Businesses in the Works:
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Alameda once had a thriving Japantown, but few Alamedans know of its history and the story of its residents.
At the turn of the 20th century, the Issei, first generation Japanese immigrants, came to Alameda as “sojourners”, seeking a better life, with a dream of making their fortunes. The new immigrants settled in a Japantown community roughly bounded by Park Street, Santa Clara Avenue, Walnut Street and the Oakland Estuary.
In response to the growing number of Japanese immigrants and local restrictions on where they could eat, shop, or get a haircut, Japanese-run businesses began to open on Park Street, mostly between Santa Clara Ave and Pacific Ave. By 1912, Alameda Japantown consisted of barbers, bathhouses, hotels, restaurants, grocers, tofu shops, laundries, bicycle shops, a doctor, a tailor, and shoe repair shops. Local businesses increased in the mid-1920s with nurseries and floral shops to support the Japanese in gardening and landscape work. By the 1930s Alameda’s Japantown was flourishing.
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After a long, long year of remote learning, the kids are back in school! Let’s all celebrate this fresh start at our new stroll event, Mamas & Margaritas (Cool Papas too!).
Ticket holders will take to our downtown district tasting festive mini margaritas paired with yummy bites at a number of unique OUTDOOR downtown locations during this “Back to School” themed event. Plus, receive exclusive offers and a chance to win fabulous prizes.
We’ll have eight outdoor locations ready to serve you a taste of refreshing margaritas created by one of our local restaurants! Each margarita tasting will be unique and delightful. And while at each stop, you’ll enjoy a savory or sweet bite prepared by a local eatery.
Ticket holders receive a collectible tasting glass, festive margarita tastings at unique downtown locations, locally prepared bites, commemorative map, special discounts, and other goodies.
Enjoy music, laughter, and good times all around!
Ticket prices start at $50. As an alternative for those unable to attend in-person, Pappo has a limited number of Home Kits available for enjoying on your own time. Proceeds support programs that keep Downtown Alameda clean, green, and safe for all to enjoy.
Not a Mama? Not a Cool Papa? Not to worry! This event is open to all Margarita enthusiasts!
Learn more about this festive new event: www.DowntownAlameda.com/margaritastroll
Don’t miss out on the chance to pick up some great Alameda swag while supporting our local retailers as we safely return to school and work.
Starting Saturday, August 21, when you make a purchase at one of 30 participating Alameda retailers you can receive a free draw-string bag filled with Back to School & Work goodies.
The Alameda bag includes a notepad, pencil box and pencils, pencil sharpener, pen, and eraser.
Join the City of Alameda in celebrating our local retailers and take home a free tote bag, while supplies last!
Participating Downtown Alameda Retailers:
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