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Celebrate a New Year in Downtown Alameda

Let’s celebrate a new year! Meet up with family and friends at a favorite restaurant in Downtown Alameda, catch a movie, or extend the evening by ringing in the new year at one of the district’s many gathering spots. There’s even family fun for the kids.

Businesses are open with care… care for customers, staff, and the community. Celebrate responsibly with us and kindly wear a face covering while attending indoor activities.

Featured Activities:

New Year’s Jokin’ Eve @ The Local
Let’s put an end to the madness of 2021 with a bit of dry, calculated satire. This all ages show features comedian Scott Capurro, a regular on Alice Radio with Sarah & Vinnie.

New Years Eve with Eddie Pepitone @ Alameda Comedy Club
Celebrate New Year’s Eve with cult-comic Eddie Pepitone. A force of nature on stage, Eddie is hailed as a modern day cross between Jackie Gleason, Don Rickles and Eckart Tolle.

Glitz & Glamour Gala @ Alley & Vine
Book your table today for an Old Hollywood-era Glitz & Glamour Gala. Enjoy a 5-course menu, live music, party favors, and a champagne toast at midnight. (An earlier seating is available too.)

Afro Gatsby NYE @ @ Karibu Wine Lounge
Curated 4-course dinner and wine pairing menu, live Jazz, a live DJ, and a complimentary midnight toast!

New Year’s Day Party @ Swings and Wings
Start the New Year on January 1st by having fun as a family! Breakfast, music, photo booth, yummy treats, and kids playspace.

More New Year’s Celebrations:

For additional family activities, High Scores Arcade will be open 12:30-9:00pm for unlimited gaming on New Year’s Eve and New Year’s Day. Or kick back and enjoy a blockbuster movie at Alameda Theatre & Cineplex.

And if you’re looking for a last-minute gathering place with a 21+ audience on New Year’s Eve, these Downtown Alameda nightspots provide plenty of festive fun — no reservations required: 

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Holiday Happenings: Shop Sip Gather Together

Shop Sip Gather Together postcard image

Oh, what fun it is in Downtown Alameda this holiday season! Downtown merchants have plenty to offer for a festive holiday shopping experience, from Shop Late Thursdays to our popular Hot Cocoa Scavenger Hunt.

So bundle up the kids, buy a warm beverage, and take a stroll downtown to enjoy the holiday together with friends and family:

Get the details about this year’s holiday happenings and more… DowntownAlameda.com/holidays

Shop Late Thursdays

The shops in the district are joining our restaurants, bars, and entertainment venues in staying open until 8:00pm (or later) on Thursday nights in December. Let the merchants in Downtown Alameda help you find unique gifts, jewelry, clothing, toys, books, and much more!

Grab a bite to eat, stop to enjoy the holiday entertainment, and get a little shopping done! (All performances are on Alameda Ave near the Al Fresco Dining Area, 6-8pm.)

Santa Visits

Santa will be strolling the district and popping into businesses, handing out treats, and posing for photos on Thursday nights, 6-8pm. Have your cameras ready for a fun photo opportunity!

Plus, our friends at Twirl are hosting a special Letters To Santa station, 5-7pm. Once your child’s letter is ready, drop it in one of the special Letters to Santa Mailboxes located at businesses throughout the district. Or hand it to Santa and his elves in person during our Shop Late Thursdays!

Hot Cocoa Crawl Scavenger Hunt

The hunt is on! Search the window displays to find a series of festive holiday items needed to enjoy a yummy serving of Hot Cocoa. Find all 8 window clings and enter to win a Hot Cocoa “Together” Kit for Two. (The scavenger hunt is available every day until December 15.)

Alameda Shop & Visit eGift Cards

When shopping online, consider giving Visit + Shop Alameda eGift Cards as gifts to friends and family, and add them to your own wish list. This unique Alameda gift card is extremely versatile — a single Visit + Shop Alameda eGift Card can be used at more than 20 different businesses in Alameda, and the list is growing!

Small Business Saturday: Support Local

Alameda Island Shopper Sticker

Kick off the holiday season in Downtown Alameda on Small Business Saturday®. Take time to celebrate and support local businesses by shopping and dining downtown. And it wouldn’t be a celebration without customers like you! Downtown businesses are showing their appreciation with special offers, free treats, and festive activities.

Small Business Saturday® is a holiday shopping tradition that celebrates local businesses. Show support for small businesses and your community by shopping and dining locally on the Saturday after Thanksgiving.

Special Offers:

New Businesses in Downtown Alameda (Nov 2021)

Mommy's Trading Post owners

Welcome the newest Downtown Alameda businesses to Open With Care… find what you need in the way that works for you, whether it’s in-store visits, ordering out, shopping by appointment, or virtual experiences.

Kindly remember… all individuals, regardless of vaccination status, must wear face coverings when indoors in public settings. Thank you in advance for remaining kind, supportive, and respective when shopping and dining in the district.

New Downtown Businesses:

Capullo Cocina Mexicana, 1508 Park Street
Offering delicious, authentic Mexican regional cuisine from the five regions of Mexico. The dishes at Capullo Cocina are made in their own kitchen from scratch!

Interline Technologies, 1926 Park Street #5 Product and consulting business that helps organizations understand and improve transportation networks digitally. Customized consulting services are available for integrating Interline’s transit and routing platforms.

Mommy’s Trading Post, 1428 Park Street
Consignment shop of parenting necessities. Find a wide range of new and gently-used baby, toddler, and maternity clothes. There’s also a great selection of gear for children.

New Location:

Needles & Tea, 2447 Santa Clara Ave #209

More Businesses in the Works:

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Honoring Alameda’s Lost Japantown

Map of Japanese American businesses in Downtown Alameda circa 1940

Alameda once had a thriving Japantown, but few Alamedans know of its history and the story of its residents. 

At the turn of the 20th century, the Issei, first generation Japanese immigrants, came to Alameda as “sojourners”, seeking a better life, with a dream of making their fortunes. The new immigrants settled in a Japantown community roughly bounded by Park Street, Santa Clara Avenue, Walnut Street and the Oakland Estuary. 

In response to the growing number of Japanese immigrants and local restrictions on where they could eat, shop, or get a haircut, Japanese-run businesses began to open on Park Street, mostly between Santa Clara Ave and Pacific Ave. By 1912, Alameda Japantown consisted of barbers, bathhouses, hotels, restaurants, grocers, tofu shops, laundries, bicycle shops, a doctor, a tailor, and shoe repair shops. Local businesses increased in the mid-1920s with nurseries and floral shops to support the Japanese in gardening and landscape work. By the 1930s Alameda’s Japantown was flourishing.

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